Doe Deere, is the founder of the online cosmetics line known as Lime Crime. She is a fierce young entrepreneur, with an infectious spirit, and her social media presence gives her followers a glimpse of her charmed life. The Lime Crime makeup line gives women the tools to set their creativity free, while looking amazing. Doe is taking the cosmetics world by storm, and she has been hard at work building her empire since 2008. Doe has since been a guest at beautycon, PHAMExpo and Vegas Nay’s Stardust Tour, and says that she accredits her success to following her dreams, when others doubted that her business would thrive, and treating her employees with respect and love.
Lime Crime started in 2004, when Doe started selling her DIY fashion line on an Ebay account under the same name. Her clothes were bright and vibrant, but she was having a hard time coming across makeup colors that were just as bright. Of course Doe gravitated towards makeup once she realized she had to fend for herself, and in 2008 Lime Crime cosmetics was launched. Lime Crime offers women a cruelty free makeup option, for bright bold colors when other brands don’t cut it.
Doe Deere on ideamensch is a woman that loves all things girly, take one look at her Instagram page and you feel like you are in a candy store. One of Doe’s other obvious passions is her love for animals, she says that she owns three cats, two of which are rescues. She regularly donates to no-kill shelters, and is very dedicated to the proper treatment of animals. So if you have a soft spot for your furry friends, Lime Crime should be on your list.
Lime Crime, stands by the belief that makeup is not meant to hide your flaws, but enhances your creativity by allowing you to be a canvas for your imagination. Doe attributes her company’s success, to the fact that she always follows her gut, and never sells a product that she has not worn and tested herself. Doe’s husband is her best friend and business partner, and she treats him with the same respect that she gives to her employees and customers.
In an interview with Ideamensch.com/ explains why when it comes to living your dreams, she does it best. In 2008 when she first purposed starting an online makeup line, experts told her that it would be impossible to sell lipstick online, but Doe followed her own intuition and proved that women don’t have to try on lipstick to know they will love it. Lime Crime is one of the first companies to promote the “on lip” lipstick swatch, giving customers a chance to see lipstick on lips instead of a simple smear on paper, today big brands are following in her footsteps to market their shades for online buyers. Lime Crime is proving to be one of the most loved cosmetic lines, and Doe has a cult social media following to back her up when she says her products are one of a kind. Check out Lime Crime, and see what all the talk is about today.