Steve Lesnard Gives Hints on How to Market a Product Successfully

Steve Lesnard is well known to be a Global Brand Consultant. He earned his MBA and Masters in Business and Entrepreneurship from the Babson College. He is also known to have spearheaded some very prominent world brand campaigns. He is a hardworking man and an innovator who has worked for various high- end organizations, serving at different positions. Steve Lesnard goes ahead and gives some insight about The Art of Product Marketing in a Digital World.

It is said the upcoming and dynamic digital and also social platforms are slowly altering the normal way of marketing for new products. When a new product is successfully introduced into the market, it comes with several benefits to the users. It also improves the lives of the users. Steve Lesnard clearly states that an entrepreneur can follow two major principles if at all they want their product introduction to turn out successful. The very first principle is to keep it simple so as to make it memorable. A good introduction for a new product will give a clear outline of the various benefits that come with the use of the product. It also gives an overview of the new features and also the improvements on the product. Simplicity comes with giving special attention to only the important and also innovative features of the product. One also needs to come up with an appropriate communication strategy.

The second major principle for successful product introduction is to “Bring it to life to make it real”. This mainly involves the customer experience that the entrepreneur is looking forward to bring to life after citing the various customer benefits and improvements. Some questions that need to be answered in this context include, how the product is portrayed on the customer’s body, what the product does and finally how the customer can utilize the product. Videos can also be deployed since they position the product at the right arena. The capability to push for a customer’s testimony down into the product’s story line and the chance to state the most outstanding features that you desire to be recalled.

Agera Financial

Agera Energy focuses on working with individual clients to reduce energy costs. Agera Energy focuses on US states that have deregulated energy providers. Agera Energy assists in many ways; Agera helps people to maximize their efforts regarding energy efficiency. Agera focuses on things like LED lighting and energy spaces when it comes to saving them money while reducing their energy expenditures in many different ways. Indeed, LED retrofitting can lessen businesses and homeowners costs by producing definitive results with these energy efficiency-focused initiatives. Learn more about Agera Energy at Crunchbase.

Hatched in 2014, Agera Energy is the result of acquiring a large energy supplier. Since it’s been in existence, Agera has helped boost hundreds of thousands of (RCEs) or Residential Customer Equivalents. Follow Agera Energy’s profile on

Energy efficient spaces are one of many areas that Agera Energy focuses on. They provide essential savings and energy efficiency rebates depending on the state. Rebates help to offset the costs of the energy bill for a homeowner or business. Agera Energy helps clients with rebates during a thorough consultation.

Life History of a Programmer: Serge Belamant

Serge Belamant is a renowned computer scientist. Prior to developing blockchain technology, Serge has showcased his entrepreneurship skills. He founded blockchain technologies that acted as the basis for the emergence of numerous cryptocurrencies. He invented the technology that secures transactions and allows banks and other financial organizations to process funds faster.

Serge Belamant hails from a Christian family in tulle France. He was born in 1953 to a highly qualified tiler. When he turned 14 years, his family relocated to South Africa in search of greener pastures. In this foreign country, serge Belamant had to learn how to read and write in English. He was really smart and was able to master the language fast. He joined Highlands North Boys’ High School in the country’s capital, Johannesburg. See more of Serge Belamant at

Besides excelling in academics, Serge Belamant also did well in extra curriculum activities. He was a good rugby player and was the science and bridge clubs captain. His exemplary performance was noticed in 1971 when he was awarded victor Ludorum. On the following year, he was appointed as the school’s head perfect. In addition, he was an excellent chess player. During the South African chess school championship, serge was among the top ten best chess players in the competition.

He graduated in high school with good grades and later joined University of Witwatersrand’s in Johannesburg. In the university, he enrolled for a degree in engineering. During his second year of study, he decided to switch to a course he had passion in. He joined a computer science and applied mathematics class. At his third year, he switched to the University of South Africa (UNISA) where he specialized in information systems. Unfortunately, he didn’t complete his university degree.

Belamant kicked off his career at a tender age of 22 years. He qualified for a position in a large civil engineering company. His main role was to analyze software. While still in the organization he invented an application to measure water levels in dams. His work is recognized especially the ability to develop complex computer programs. In 1980 he was named analyst of the year.

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David McDonald Runs A Major Meat Company But Relishes Being From Iowa

David McDonald knows and appreciates what the farmers in America’s heartland bring to the food industry because his company, OSI Group relies on their production to bring beef and poultry to the processing centers. OSI has been supplying meat to the David McDonalds fast food restaurants first and foremost over the years, but they have forged partnerships with many other franchises and supermarket chains over the years. McDonald himself has directed many acquisitions of smaller meat packing companies in Europe including Baho Food and Flagship Europe, and he’s been instrumental in the forming of food industry research coalitions such as the North American Meat Institute where he’s served as president, and the Global Roundtable for Beef Sustainability.

Well before he became a partner leader of a multibillion-dollar global meat distribution company, David McDonald worked with his parents on a dairy farm in Iowa. Though he lives in Illinois now, he always has loved returning back to see his home state, and he strongly supports Iowa State University where he received a bachelor’s degree in animal science. McDonald first came to OSI Group while it was still in its global growth phase and served as an intern reporting to CEO Sheldon Lavin who still holds that post along with chairman today. One reason why OSI has stayed strong in its mission is that while it may be registered as a corporation, it is not publicly traded and has no outside shareholders to answer to who could interfere with how they are run; and that’s why McDonald has been able work closely with Lavin all these years all the way from intern to now being president and chief operating officer.

McDonald has built on the internship program that he began in by bringing in more students from his alma mater Iowa State, and he once took them to see the operations of an OSI China facility. He’s been honored by the Iowa State Alumni Foundation with an emerging philanthropist award for supporting a scholarship for the Alpha Gamma Rho fraternity that he was a member of as a student. He also has been a longtime supporter of the St. Michael Parish which helps the needy in Wheaton, IL.

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The U.S. Money Reserve to go on with its internship program

The largest top distributor of government-sponsored gold coins and other precious metals, the U.S. Money Reserve (USMR) recently announced that it would be going on with its internship program. This firm made this announcement during the celebration to mark two years since it launched the program.

The US Reserve started its internship in February 2016 and this February it was holding a ceremony for the program’s success for the two years it has been running. The celebration event was graced by top officials and staff of the firm alongside its friends and business partners.

Taking the internship program to the next level

In February 2016, the U.S. Money Reserve welcomed its newest member, Mallory Burgess, a marketing intern. This was after the firm’s Vice President of Marketing and Communication, Jim Warren, pioneered the internship program to life.

For two years Mallory has been working at this top precious metal distributor as an intern. During this celebration, Jim Warren pointed out that the USMR was looking to take the internship program to the next level by adding new summer interns. Read more:  US Money Reserve | BizJournals

At the same time, the firm was considering absorbing Mallory for a permanent position with them. The next level of this internship program according to Jim will involve the company taking in more than one intern thanks to the success it had with its first intern.

No better opportunity

During her speech at this celebration, Mallory Burgess pointed out that there could not have been any better opportunity for her as interning at a firm as prosperous as the U.S. Reserve. She went on to state that her time at this top precious metal distributor had equipped her with the necessary skills to prosper in her career.

Mallory mentioned that this firm was a place any young, brilliant business professional looking to work in a fast-paced environment would feel at home. They would also be able to build on their interpersonal communication skills significantly.

About the U.S. Money Reserve

This top precious metal distributor started its operation in 2001 as a private no-profit firm. The firm has significantly grown over the years and currently serves hundreds of thousands of clients all over the United States and beyond.

The U.S. Money Reserve helps its clients diversify their assets by investing in gold coins and other precious metal offering including silver coins and platinum coins. This firm is known for providing unmatched top-quality products to its clients.

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OSI Food Solutions receives recognition from British Safety Council

The rise of OSI Food Solutions cannot be ignored in the modern business environment. It is an organization that has managed to achieve the highest level of excellence by focusing on innovativeness, customer satisfaction, and great leadership. Under the leadership of CEO Sheldon Lavin, and president David McDonald, this business is able to capture the needs of consumers. OSI has a presence in 17 different countries around the world. This means that it has access to millions of customers who always looking out for products that meet their tastes and preferences. In order to ensure that every customer is satisfied, the company has embarked on an expansion journey that will see the company concentrate more on the satisfaction of the customer.

OSI Food Solutions has received recognition from various quarters for its role in promoting sustainability in production. According to Sheldon Lavin, he is determined to utilize production methods that not only make up the production process efficient but also protect the environment. By embracing sustainability, the energy consumption in various production facilities that the company runs is expected to go down significantly and at the same time reduce emissions.

Due to the commitment that this company has towards adopting sustainability and environmental protection, it has received the Globe of Honour award from the British Safety Council as an award that recognizes businesses that are taking the necessary measures to ensure safe production environment.

OSI Food Solutions has been applying different measures that will see its products reach to every corner of the world. With 65 production facilities in 17 countries, the goal of reaching out to as many customers as possible is real. In recent years, they have moved to another step of acquiring businesses that have been in business previously. Apart from that, they have also embarked on the process of expanding the existing production facilities so that he can meet the demands coming from their customers today. It is true that the demands of the customers a decade ago are not the same as today.

OSI Food Solutions has acquired a Dutch company known as Baho Foods and U.K based company known as Flagship Europe. The latter has since been renamed Creative Food Europe.


DonataMeirelles Discusses Ways You Can Scent a House or Home with Scented Candles

Upon visiting certain establishments or stores, individuals can at times recognize a familiar scent. Recently, firms and enterprises have been using specific brands as part of their identity. By using a particular fragrance or perfume, a firm or retail outlet’s clients can accustom themselves to a unique scent which they will remember every time they visit the store.

Besides, clients will never forget a particular brand when they recognize its scent. DonataMeirelleshas been a fragrance expert since the early days of Daslu, a time when the atmosphere was filled with various natural and sweet-smelling perfumes that have long vanished.

DonataMeirelles believes that having a scent is essential and she makes sure that her home has a scent thanks to scented candles from Vogue’s scented-candles catalog. We are going to discuss four tips that can help your living space have a particular fragrance or perfume.

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Placing Scented Candles at Strategic Places

Ideally, scented candles should be situated at the entrance of a house or apartment. Scented candles placed at a house’s entrance welcome guests to the home both intimately and cozily. It is widely accepted that welcoming guests to a candle-scented house as appealing.

Placing Scented Candles in Main Rooms

Rooms that are mostly frequented need fresh and sweet scents. Your library, washrooms, and main rooms are the ideal places where an individual can place scented-candles. Bedrooms, on the other hand, are mostly frequented but should have scented candles regularly as the scent may disturb your sleep partners.

Lighting Scented Candles at the Ideal Time

Scented candles should be lit at dusk; this will ensure that you get home to a scented house or apartment that is welcoming. If scented candles are for use in a workplace environment, Meirelles believes that the candles should be lit earlier in the day before the establishment starts receiving a lot of clients.

Having a Favorite Brand of Scented Candles

According to DonataMeirelles, you should have a particular or specific favorite brand of scented candles. Fragrance experts have established that there are candles with fragrances that are ideal for the workplace while there are those that are ideal for a person’s living space.

There are tons of unique fragrances on offer from renowned firms like Vogue or Ralph Lauren that individuals can choose from, but it is worth noting that these are premium brands. You can always experiment with scented candles from less-known or upcoming brands if affordability is a priority. Check out:

Oren Frank Of Talkspace Shares His View On Extreme Work Culture And Social Media

Oren Frank is a former marketing executive who is now the co-founder and chief executive officer of Talkspace. His company created an app seven years ago that provides people with an easy and affordable way to gain access to a licensed therapist. The app has now been used by over a million people, most of whom never had been able to gain access to psychotherapy before.

He says that he and his wife, who also co-founded Talkspace, first learned about psychotherapy when they made the decision to go to a couples therapist. They ended up falling in love with therapy while also keeping them in love with one another. They wanted to bring therapy to a wide audience but so that there were barriers such as being able to afford it. They knew that technology could surmount the barriers which is why they came up with an app that lets people communicate with a licensed therapist when they need or want to. Find out more about Oren Frank at Huffpost.

Oren Frank says that too many industries lack moderation which leads to mental health issues. A lot of companies feature extreme work culture where people are expected to work way too many hours and be available around the clock. Oren Frank points out that this isn’t just destructive for individuals but is very counterproductive for the company. People who have time to spend with their families, go on vacation, and engage in hobbies are a lot happier. They are also more engaged and productive when they are at their job.

When asked about something he believes in that most people don’t agree with him on he quickly talks about social media. Oren Frank says that social media is both addictive and destructive in ways that people are just now starting to figure out. Way before people found out that Facebook, Twitter, and the rest are spying on people he had been warning people about how these services are bad for one’s mental health. He says they also undermine journalism and democracy and he thinks that all of the social media companies should be broken up and then closely regulated. See more:

Gino Pozzo-Watford FC

Gino Pozzo, an Italian businessman, and owner of the Watford Football Club in England is building a legacy, one goal at a time. Under the Pozzo family ownership, the Watford FC has risen to the Premier League. Just who is Gino Pozzo?

Gino earned a Masters from Harvard University at the age of 18, and even then his passion for Football was evident. The Pozzo Family are staples in the Football league. In 2013 Pozzo took the helm of Watford FC by moving his family to Spain to be more involved with the daily operations of his football club.

The Pozzo family are own Udinese Calcio, and Granada football clubs, making them the first family with clubs located in the top flights of Spain, England, and Italy. Gino Pozzo has produced impressive results at Watford FC, turning the club into a top 10 team in just four years.

Dynasty of the Pozzo Family

The Pozzo family started their impressive football empire almost 3o years ago. It was during their early growth that Gino honed his scouting skills, helping Udinese discover some of the best and youngest players. One of their biggest finds were Alexis Sanchez.

No wonder, Gino Pozzo was ranked #4 by Talksport’s 2019 rankings of CEO football club owners, the Pozzo family turned the Watford FC into a force to be reckoned with. Following, the 2018 season in which Javi Garcia began aa manager, the Watford squad is holding solid in the Premier League.

After leaving the woodworking business in 2008, the Pozzo family has broken new ground with their dedication to football. Gino Pozzo continues to break new ground in footballing with his unique and innovative recruiting. The world of footballing seems much more exciting as a result, and the fans are ready for an exciting new season.

Richard Liu Qiangdong’s Impressive Resume

Richard Liu Qiangdong has made a huge impact on the world of online sales. He is currently the founder and CEO of China’s biggest e-commerce compoany Richard’s success is rooted in his humble beginnings and years of hard work. Today he is viewed by many as an entrepreneurial genius. His work has earned him a net worth of more than twelve million dollars. Today Richard Qiangdong’s company services more than one hundred million shoppers.

Richard Qiangdong watched his two parent work hard during his childhood. Growing up in China, his parents ran their own family business which they eventually made Qiangdong a part of. During this time Richard learned the importance of hard work and dedication. He used these skills to power his way through college where he earned a degree in Sociology. Outside of the classroom Richard was very active. He ran his own restaurant and taught himself coding during his free time. The lessons and skills he learned from these experiences proved very valuable to the rest of his career.

After college Richard really began focusing on his desire to be his own boss. He opened a tech store in the heart of Beijing. This store sold computers and computer parts. It quickly grew in popularity around the city. The store was successful that Richard was able to open a total of twelve stores over the coming years. This great success came to a screeching halt however when a SARS outbreak hit China.

The SARS outbreak forced Richard Qiangdong to re-think his business. He decided to close all twelve of his stores in hopes of helping his employees. After receiving some advice from a friend, Qiangdong decide he would take a stab at the world of online sales. He began a website called The site only focused on selling a few products at first like mobile phones or computers. Each year however Qiangdong would add additional products to the company’s portfolio. In only a few years the company had a wide range of products and had become very successful. Today is valued at more than sixty billion dollars. The company remains committed to providing the best service possible to all of their customers.

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