Doe Deere is known for her unusual selection of colors. In fact, that’s one of the reasons why she created her famous cosmetic company Lime Crime. In 2008, when she began her line, there were not many color choices out there. At that time, the world was into the “less is more” philosophy with makeup. She remembers feeling frustrated with the lack of selection. Knowing she could never fit into that mold, she decided to offer her bright color palette to the world. The “Queen of Unicorns” recently did an interview with Guest of a Guest. She allowed her fans an in-depth look at her life from start to finish.
Deere is actually of Russian decent. She was born and raised in this foreign land. She lived in Moscow until she was around 17, which is when her parents moved to the US. She stayed in NYC for 14 years. She stated that most of her formidable years were split between her homeland and NYC. She was always an ambitious soul and very imaginative. Her dreams were always big, and being a makeup entrepreneur wasn’t in her goals. Deere wanted to be a musician. Consequently, this is how she met her husband and business partner. Learn more: https://ideamensch.com/doe-deere/
When she moved to NYC, she had music as her driving force. She admitted that her first business was at the age of 13 in Russia. She sold temporary tattoos as a novelty item to other kids. She made a great deal of money selling to classmates. She advises other woman who has an idea that could make them money to “go where you live.” There is nothing impossible when you believe in yourself. She also warns people to be prepared for the falls. She has fallen many times and had to pick herself up and shake off the sting of failure. The goal is to keep getting up, though. If she had stayed down each time life handed her a blow, she would not be the successful business person she is today.
Lime Crime allows Deere to have the freedom to be herself. She went to a school in NYC called FIT. She majored in fashion design because makeup and fashion go hand-in-hand. She loves to express herself by what she puts on her body. This is why one day her hair may be pink and another day purple. Her makeup is just as ever-changing as her locks. She will never fit into a cookie cutter mold, and hues of beige and gray will never adorn her face.
Her company is in the middle of expanding. She if offering more products than ever before. She loves going to work, and she is surrounded by family and support every step of the way. Her husband is her driving force. She could have never made it without him. In their personal life, they have three cats, they call their “children.” They don’t desire to be parents, they are dedicated to their business and seeing it prosper.