Most people at 24 years still focus on their studies and how to graduate and get a good job. Very few have the mindset to start a serious business. However, Jojo Hedaya and his co-partner put their studies on hold to start a business. They started Unroll.me at only 24 years old. The company’s mission is to make it easy for people to control their inbox.
Why Unroll.me was started
The two started the company when they had trouble finding the important messages on the inbox. The inbox piles up over time and it can make it hard to get messages that matter. The co-founders came up with a solution to help them identify the important email by creating unroll.me. Jojo Hedaya admitted that his business partner was not answering his emails. The reason was that he could not find those emails. Most of the emails are updates, subscriptions, and newsletters. The app works by scanning the inbox in seconds and put all the subscription in one email.
The company has been performing well and attracted the interest of other firms like Slice. Slice acquired unroll.me in 2014 in a bid to enable have control on its shopping app email list. The terms of the deal were not disclosed. Jojo Hedaya and his business partner, Rosenwald will also be part of the Slice team. Unroll me and Slice both ensure that customers get the best experience. Rosenwald said that the service offered by will not change despite the acquisition.
Unroll.me did not have any outside investors but managed to reach of 1.3 million users. The company has had impressive growth ever since it was started in 2011. By 2013, the company had only 100, 000 subscribers and the number grew to 1.3 million. Unroll.me was founded by Jojo Hedaya and Josh Rosenwald and is based in New York.
Currently, Jojo Hedaya is the CEO and of Unroll. Me. Hedaya pursued his study in Israel. He was the vice president at, he did not graduate but plans to go back and finish his studies. He believes that it important to have the education to run a successful business.