Boris Feldman, a very popular journalist in Brazil, who is heavily involved in the automobile industry and competitive motorsport activities, called attention to Carlos Alberto de Oliveira Andrade, the creator of CAOA, the major car distributor and manufacturing corporation in Latin America.
Specifically, Feldman recalled an interview with Carlos Alberto de Oliveira Andrade, also known as Dr. Carlos, conducted in 2012, during which Feldman asked Dr. Carlos regarding his dream, and the latter responded immediately. He said that, even at the time, he had a design agency outside Brazil, in Italy, that worked to create a new, more current body for Tucson. Additionally, Dr. Carlos has stated that he was negotiating with Fiat to give them a national engine to equip the new car. He added that he was trying to follow Koreans footsteps the way they followed Japanese’: by manufacturing and copying Japanese cars to, later, develop their own, Korean vehicles.
After six years from the original interview, Feldman re-evaluated the market and concluded that Dr. Carlos’ strategy worked. He did not replicate the Koreans. Instead, Dr. Carlos controlled Chery’s franchise in Brazil and managed to keep the Chinese as partners. Further, Dr. Carlos has carried on the manufacturing of his models in multiple cities of Brazil where he, also, produces Hyundai vehicles. Feldman added that buyers, who were previously skeptical of the Chery brand due to its suspicious distribution arrangements, completely changed their opinion because of CAOA’s reliability and deep understanding of the market.
Feldman claims that Dr. Carlos is not an average entrepreneur; he has a fundamental base of knowledge and significant technical skills in the field of work. The journalist states that before French Renault developed its own factory in the country, Dr. Carlos was the one who represented the brand. Other companies Carlos Alberto de Oliveira Andrade has presented are the Ford, Subaru, and Hyundai.
Feldman says the media constantly questioned why Brazil, which has Embraer, an aerospace union, the largest manufacturer of civil aircraft after Boeing and Airbus, does not have any Brazilian company among those of automobile manufacturers. Carlos Alberto de Oliveira Andrade was the one who gave them the answer.
Read more about Carlos Alberto: https://gazetteday.com/2018/11/carlos-alberto-de-oliveira-andrade-history-caoa/