A new vegan flavored lip balm by Evolution of Smooth(EOS), has made a huge impact on the lip balm market. The first day of its website release, the product electrifyingly sold out! Another major accomplishment for the EOS brand, as compared to its numerous other successes over the years. This product, as with all the other lip balms, wears the EOS stamp as a bona fide healing product, and does so without an inclusion of the commonly used animal bi-product – beeswax. A great addition to the product line for those defiant consumers, who has refused to make use of a lip balm that uses animal in its ingredients, to join in on the trend and have some fun!
Even for the consumers who are customers of the typical EOS lipbalm, with beeswax inclusion, the branding and the idea of a clear lip balm, which presents the concept that such balm is animal bi-product free, sparks a keen interest, which has influenced these consumers to give the product a try. The fact that it has sold out on his first day, was partly responsible for its low price of $5.49 a package, and of course, also, the fact that it drew in another crowd, those happy vegans. This sellout, in turn, caused consumers to head to their local Walmart, Walgreens and CVS in order to purchase the item. Comes in two tasty flavors: Hibiscus Peach and Vanilla Orchid.
A market once dominated by Chapstick© is now totally dominated by EOS. Started its mainstream venture in Walmart and Walgreen and then transitioned into other large retailers, such as Target. Incredibly, the brand was able to start major buzz through top magazine companies, such as allure.com and Cosmos. Of course, you would have to have large sale statistics in order to accomplish such features and that EOS did and continued to prevail with sales generating from celebrities as well.
EOS has always considered their product as a healing product that engages the five senses. One: Feel – Feels comfortable in your hands. Two: Sight – Its dazzling colors. Three: Taste – Its yummy, yummy flavors. Four: Smell – Its pleasant and delicious scents. And five, hearing – Its assuring clicking sound. This identity has served them well, this and the additional identity of its orb shape that has effectuated a huge hit with celebrities, such as with Miley Cyrus, Christina Aguilera and Kim Kardashian.
EOS lip balm has accomplished great sales from their features on the shelves of top retail stores for many years. Since starting in 2006, they have been adamant in the product process of beeswax ingredient inclusion, which has been a key factor to their success, more news here. But since introducing the vegan lip balm and selling it out online on the same day, has proven that their brand is truly loved and trusted by its fans no matter if an animal bi-product or not. EOS comes in over 20 different flavors!
Check out this trending video now, https://www.youtube.com/watch?v=2_UEa9u13Mc!