Herbalife is a company whose purpose is to ensure that people across the globe live healthy and happier lives. The corporation was founded in 1980 by Mark Hughes. Though incorporated in the Cayman Islands, its headquarters are in Los Angeles, California. The company has its operations in over 90 countries globally. Its dedicated and trained distributors ensure that consumers are given personalized solution relating to their nutritional needs. The need to eat a balanced diet and exercise regularly is emphasized. The company’s aim is to transform nutritional habits of people from all over the world. The founder structured the company by applying the model of multi-level marketing. Among the products that the company has are protein bars, aloes, sports nutrition essentials, and personal care. Within a period of 35 years since the company was founded, it has grown to be the best selling product with approximately 30% of sales.
In collaboration with a fashion institute based in Los Angeles, Herbalife Nutrition held a design competition show. In Fashion Institute Design and Merchandising, the competition is part of the school’s program. In this competition, the students will come up with different activewear to be used by Herbalife Nutrition distributors. The students are to ensure that their teams showcase activewear that exhibits a lifestyle which is healthy and active. The developed designs will have the company’s theme, colors, and sourcing strategy. The activewear will be given to the Herbalife Nutrition group and the institute’s faculty staff. The ultimate challenge will be when the students will be expected to demonstrate how they will sell each concept as a teamwork collection. There will also be an opportunity for the individual student to develop their own design.
The collaboration will be focused on providing an opportunity for the future generation to come up with attires that are influenced by stakeholders. That will cause people to live healthier and happy lifestyles. Herbalife is among the companies that have contributed to the education and challenge of the students, leaving them inspired. The students will research on the wider consumer marketplace, which will make them comprehend the millennial client and company’s distributors. Future plans for students includes traveling to world design hubs, working discussions and interacting with the company’s leaders and participating in the annual gathering held in Houston.