Nathaniel Ru Talks About Sweetgreen’s Success In The Competitive Fast Food Industry

Sweetgreen has rapidly become a household name in the fast food industry. The chain offers healthy, fresh, organic and local salads, which are also affordable. Their menu has attracted long lines at all their restaurants. Sweetgreen was featured in The Fortune Entrepreneurs list. It is supported by renowned investors like Danny Meyer, Daniel Boulud and Steve Case. The magic brand is owned and managed by three entrepreneurs, Nathaniel Ru, Nicolas Jammet, and Jonathan Neman, who all serve as co-CEOs of the company. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

The trio met at Georgetown University where they studied entrepreneurship. They also come from entrepreneurial backgrounds considering that all their parents run their own businesses. They combined their rich entrepreneurial expertise and the lack of healthy eating options in Georgetown to incorporate Sweetgreen. They opened their first restaurant in 2007 after graduating. The highly committed partners have grown the brand to 40 locations in Washington, California and New York. Unlike other brands, Sweetgreen operates without corporate headquarters. According to Nathaniel Ru, they focus on decentralizing their headcount. The success of Sweetgreen is a reflection of the trio’s outstanding management strategies that focuses on staying close to customers by them with innovative menus.

About Nathaniel Ru

Nathaniel holds a BS in finance from the esteemed McDonough School of Business of Georgetown University. Riding on the success of Sweetgreen, Nathaniel Ru and his business partners launched Sweetlife (SWTLF), a regional music and food festival. Ru is the principal of SWTLF. Sweetlife attracts over 20,000 people, including high profile musicians, food professionals, farmers, local purveyors and food trucks. The event seeks to promote healthy living, community and sustainability. Nathaniel Ru has other personal investments, including Eatpops, MeUndies, LOLA, and Bond Street. Learn more: https://about.me/nathanielru

Nathaniel Ru featured as a guest speaker during the PSFK 2017 conference, which was held on May 19th. The visionary leader said that Sweetgreen has been built on the foundation of human connection since he believes that food and eating are social practices that need to be cultivated. He insisted that offering customers unique and tailored experiences is essential in the success of any brand. In order to succeed, brands need to embrace evolution by following the lead of Mother Nature. Ru posited that Sweetgreen has five menus that change with the different seasons in a year. This strategy allows for flexibility and innovation. Nathaniel said that technology is an important aspect of building a brand, as it enhances innovation for human connection. Lastly, brands should offer customers experiences with a touch of style and substance. Learn more: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/