Fabletics is a company that is involved in creating sportswear. Fabletics aim is to develop pants that are comfortable and cost friendly. The company sportswear is trendy and very affordable if a customer registers to be a member he/she get a discount on the first purchase. Customers have an advantage because all over the world fabletics wear can be purchased on e-commerce platforms and shipping is done. For the many customers who have bought online, they have written back to the company to express gratitude. Through the shipping, process fabletics ensures the client get the product in the right condition and in the shortest time possible.
Fabletics has an open VIP membership, and there are many advantages that come with being a member, for all the VIP members shipping to any part of the world is free, the purchase that a member makes for the first time is discounted to twenty-five US dollars. The members are allowed only to pay 49.95 US dollars any time they are purchasing the same sports pant. For a VIP customer who is buying two to three items they only pay 100 US dollars. For one to join the Fabletics VIP membership, the process is not complicated a very short lifestyle test is given that aims at helping Fabletics understand the person seeking membership better. Once the membership granted Fabletics commits itself to inform the member on new trends that are there. The information they collect before admitting a new VIP member helps them to recommend the best outfit depending on customer preference and workout preference a member has. Every time a new month is beginning Fabletics sends sports outfits to the VIP members they are always sent on the first day of the month. The outfits being sent are picked by hand, and this adheres to every time, and it’s to ensure only the finest quality gets to the VIP member. To select the outfit that one wants the VIP customer is expected to log into before the 6th day of the month and order for it, shipping to their country is always catered for by the company. A VIP member is not tied to accept the outfit recommended to them by fabletic they can decide to skip to the following month but on skipping they pay 49.95 US dollars. This is how the company creates wealth because if a member skips even for six months, they will be paying the 49.95 US dollars every month.