Steve Lesnard is well known to be a Global Brand Consultant. He earned his MBA and Masters in Business and Entrepreneurship from the Babson College. He is also known to have spearheaded some very prominent world brand campaigns. He is a hardworking man and an innovator who has worked for various high- end organizations, serving at different positions. Steve Lesnard goes ahead and gives some insight about The Art of Product Marketing in a Digital World.
It is said the upcoming and dynamic digital and also social platforms are slowly altering the normal way of marketing for new products. When a new product is successfully introduced into the market, it comes with several benefits to the users. It also improves the lives of the users. Steve Lesnard clearly states that an entrepreneur can follow two major principles if at all they want their product introduction to turn out successful. The very first principle is to keep it simple so as to make it memorable. A good introduction for a new product will give a clear outline of the various benefits that come with the use of the product. It also gives an overview of the new features and also the improvements on the product. Simplicity comes with giving special attention to only the important and also innovative features of the product. One also needs to come up with an appropriate communication strategy.
The second major principle for successful product introduction is to “Bring it to life to make it real”. This mainly involves the customer experience that the entrepreneur is looking forward to bring to life after citing the various customer benefits and improvements. Some questions that need to be answered in this context include, how the product is portrayed on the customer’s body, what the product does and finally how the customer can utilize the product. Videos can also be deployed since they position the product at the right arena. The capability to push for a customer’s testimony down into the product’s story line and the chance to state the most outstanding features that you desire to be recalled.