In the marketing and advertising industry, Gustavo Martinez is a household name. He has been in this industry for more than thirty years. During this time he has served in the most prestigious companies and has also made a name for himself by participating in the development of the most popular ads. His job portfolio includes being CEO of Walter Thompson Worldwide and also being president of McCann World group among others.
Recently Gustavo has put more focus on consultation instead of traditional marketing. To explain his rationale for this, he stated that from the start of the industry, consulting had been a cornerstone for advertising. Before he started working as a CEO to different firms, he worked as a consultant.
Gustavo mentioned that other industries are very different from the advertising industry. This is because creativity is a critical aspect of advertising.
In other sectors, there is a well-detailed procedure for doing things, but in advertising, things are done through an artistic process that relies on creativity. According to Gustavo, raw creativity is the building block for advertising.
Gustavo Martinez is a workaholic whose workings hours are begging at 9 am and end between 7-9 pm. When he is not traveling, he wakes up at 7 am then has breakfast with his family. After this, he goes through his emails and then proceeds to his office to start his work day. Gustavo Martinez believes that for any marketing campaign to be successful there must be a lot of creativity involved.
As a team leader of many marketing campaigns, he must ensure that he has the right staff for any project. He must ensure that the staff is inspired and motivated and that they are working on projects that they are interested in.
All these efforts are to make sure that the team has the needed creativity to create the marketing campaign. He also has to recognize those team players who are performing beyond expectation. According to Gustavo Martinez, acknowledging good performance is a substantial motivating factor.
Gustavo is also a believer in charity. To him, charity should be an act of kindness, and it should not have ulterior motives. According to him, a charity that is done to gain attention or show status is just another form of advertising. He says that it is not necessary to have school amenities like gyms named after you just because you donate to the school.
Gustavo Martinez credits the growth of his business from his hiring policy. He only hired top talent in the industry. Their interview and recruitment process is rigorous and ruthless. He stated that his business gains its competitive edge from hiring the best professionals in advertising.
Learn more about Gustavo Martinez: