The success of coffee in the U.S. has taken place over three separate, but interlinked waves which cover a period from the 19th-century to the present day. At the head of the latest wave of coffee growth in the U.S. is the innovative direct sales brand, Organo Gold which positions itself in the gourmet beverage sector with its dedication to healthy coffee. Organo Gold takes a unique place in the market with its continued search for the highest level of gourmet coffee infused with the healthy Ganoderma extract.
Coffee consumption in the 21st-century owes its success to the arrival of the beverage in the homes of millions of Americans in the 19th-century. This first wave of American consumption of coffee can be traced back to the use of coffee as the pouring drink of choice in most diners. The arrival of dehydrated, instant coffee on the market led to the development of a new era in coffee consumption which allowed the everyday U.S. citizen to enjoy coffee in their own home.
Organo Gold is part of the third wave of coffee culture to strike the U.S. which began in the 21st-century and resulted in individuals taking an interest in the soil, region, and roasting method used for their cup of Java. The innovative nature of Organo Gold allows individuals the chance to buy their beverages wholesale at a lower cost than those seen in most grocery stores. By allowing every individual the chance to choose their own version of coffee and have it delivered directly to their door, Organo Gold is expanding the coffee culture of the U.S. Unlike many coffee brands, Organo Gold has taken the coffee culture of the U.S. and added it to teas and energy drinks made to the same exacting standards.