Krishen Iyer is the founder of a health care insurance company that he has helped to grow out in his many years of running it. This was not exactly the natural course of things given that Iyer earned his degree in Public Administration from San Diego State University, but he saw opportunities to improve the healthcare field that he might not have found available to him in other fields. He recently sat down to talk about the importance of marketing in healthcare.
Marketing Can Improve Outcomes
Iyer has been distressed to see that the United States continues to lag behind other countries when it comes to return on investment (ROI) for our healthcare dollars. He sees that while the United States spends more than any other nation on healthcare, we do not see the improvements in results that other countries have seen.
The solution to this as he sees it is to focus in on marketing and showing people that there are better health care options in certain situations.
Professional Marketing Firms Can Help You Out
Too many medical facilities either do not do any marketing at all, or they waste their time on amateurish projects that don’t really get them the kind of results that they need. Krishen Iyer thinks that they ought to shirk both of these things and take a different path instead. He would like to see more facilities using professional marketing firms to help the public understand what they are all about.
Leadership May Need To Be Re-stacked
Sometimes a change in command is what is necessary to get the kind of results necessary out of a marketing team. Entrepreneurs should be the ones promoted to leadership roles as Iyer sees he. He thinks that they have the minds of true leaders and that they know how to make the tough choices.