The Brazilian economic miracle has made domestic and international travel more accessible to the country’s middle and upper classes. There is one entrepreneur who built his career on this trend, and his forward-thinking led to incredible success for the innovative businessman.
In 1972, Guilherme Paulus founded CVC, a travel agency, in Sao Paulo. With his partner, Paulus went on to build more than a mere agency. With Paulus at the helm, CVC would soon become synonymous with travel to the Brazilian consumer. It is now the largest tour operator in all of Latin America and one of the largest travel companies in the world.
One of the keys to Guilherme Paulus’ success was opening locations in smaller Brazilian cities, a niche that had largely gone unnoticed by his competitors. The growth of the Brazilian economy in the 1990s and 2000s meant that more and more Brazilians outside of the major coastal metropolises were showing an interest in travel, even international travel, which had formerly been the province of the wealthy elite.
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Guilherme Paulus sold a stake in CVC to the Carlyle Group in 2009 in an effort to bolster the company’s rapid expansion. He took CVC public in 2013, and today the firm boasts R$ 5.2 billion in revenue with hundreds of locations in shopping malls and centers throughout Brazil and a growth rate in the double-digits. In fact, the company plans to continue its rapid expansion with hundreds of new locations in the works. However, Paulus has not become complacent. The entrepreneur continues to seek out new opportunities, especially in the hotel industry. Guilherme Paulus realized that the 2014 World Cup offered a huge opportunity and founded GJP Hotels. One of his aims with the new venture is to modernize the sector by building convenient hotels near airports.
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