EOS Making Their Mark

For almost a century, the lip balm industry was the same. There were very few products and they all looked the same, had the same shape, and there were few flavors. This left a product that was mundane and almost boring. Many people used lip balm but didn’t really think twice about it. This was about to change in a big way.

EOS, or Evolution of Smooth, decided they wanted to make their mark in the lip balm industry. Before they did anything, they wanted to know their market so they began doing research. They discovered that the main purchaser of lip balm was women and they were less than impressed with the product. It was always getting lost in their purses and bags and the flavors were simple.  Check details on ebay.com

To have the biggest impact and stand out among the rest, EOS wanted a new shape. They brought in a clay artist to help them design the shape. Many prototypes were discussed and examined and finally, the orb shape was the winner. The orb fit easily in the palm of the hand and was easy to hold when applying the lip balm.

When creating the actual lip balm, EOS wanted a good, quality product. They opted for natural and organic product. This has become their speciality and they will continue to only use the best ingredients in everything that they make.

Once they had their final product, they needed to get their orbs onto store shelves. They met with many sales reps, many of whom turned them down. The sales rep from Walgreens was the one who first gave them a chance and said yes. Once on the shelves, the orbs began selling quickly. The general public took to them well.

Other stores started selling the products on their shelves. Magazines did features and pictures showing the products. Celebrities were  photographed using the orbs. The orbs have even been seen in music videos and on television ads. More on walmart.com

A lot of time and effort went into created the EOS brand and it is paying off in a big way. In less than a decade, EOS lip balm has changed up the lip balm industry. They have moved into the number two slot for sales and are continuing to make their mark.

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