When an entrepreneur launches a new business, it is likely that she wanted to invest herself in that discipline. If she started a wedding planning company, she wanted to work with newlyweds and help them to develop their future together. If she opened a new store, then she wants to stake her claim in the community. But these pursuits are quite different from navigating through the difficult world of online reputation management. Advertising and controlling how people perceive your company can be quite different from the pursuits of your field. Fortunately, articles such as Online Reputation Management: Getting It Done Right are replete with good information to help you to be equal to this challenge.
Assume That You Have No Privacy
A hot mic is a microphone that is turned on and either recording or amplifying a conversation that one or both parties involved believe to be private. It could be accidental or intentional. In an article on onlinereputationreviews.com gave an example of many people saying things behind closed doors that could be detrimental if it were leaked. If you want to avoid this situation, then assume that there is always a hot mic. Assume that nothing is off-the-record. If you get a little careless with an angry customer, assume that your careless response could go viral. Take caution in all of your interactions and assume that you have no privacy.
Avoid Arguing Online
For somebody who is not in the public spotlight, an argument on the Internet can be a mild frustration that is forgotten overnight. For an entrepreneur, people are watching her to see how she will react. If she starts arguing her opinion about a controversial social issue on the Internet, people are going to remember that. They might even screenshot her conversation and post it online, therefore engraving it in the memory of the masses forever. The Internet is not the place to be dramatic, especially if you have a reputation to maintain.
What people think matters, especially for entrepreneurs. Your words could impact your future. One misstep and you could find some silly comment that you made on CNN.