The new fictional film of 2016, Money Monster follows a kind of story in the financial world that isn’t so fictional after all. Brad Reifler, the CEO of Forefront Capital has certainly admitted that many middle class Americans have swept under by investment firms and brokerages who’ve either given them bad advice while still profiting off of them, or even ignored completely. What Brad Reifler would like to see change is an end of exorbitant fees charged to investors, more access to investment funds that middle class Americans have not had before, and not being as vulnerable to the stock market’s risks.
Brad Reifler has spent most of his career as an investment advisor and trading expert in both the futures and equities markets. His first company was Reifler Trading Company, a firm that focused on futures, global derivatives, and execution services. After selling that company, he founded Pali Capital, a hedge fund management firm that used a set of differentiated strategies to help investors reach their goals. Reifler eventually started up Forefront Capital and grew their asset management funds quickly, attracting a lot of fortune 100 and fortune 500 executives to the company. But after a number of years, Brad Reifler decided to try something a little different with this company.
A number of years ago, his father decided to retire and wanted Reifler to invest his money into a good retirement account. Reifler was unable to find many good options to invest it in because of all the restrictions that were placed on non-accredited investors. So he decided he was going to change that by pursuing options to help get more investors accredited, and allow smaller income individuals to invest in these options. So he started up a public investment fund that would allow people to invest as low as $2,500 into it, and would have a lot more diversification options that you would not find at other wealth management firms or brokerages. Reifler has seen a huge market for middle class America and believes that anyone can be a successful investor if given the right guidance.